How to market a Ecommerce store?

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Okay here goes, I’m new to this word press site and I have heard many great things about it so here goes. I’m looking to create a online ecommerce store and sell several different types of items. However, I am trying to see how to market my store on word press can be beneficial. Do anyone have any in site on that? I would greatly appreciate hearing other ecommerce ┬ástore affiliates experiences of word press. Thanks in advance for you input.